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NZ Muscle is proudly 100% New Zealand owned and operated, founded by Dion from his family home while studying in 2006. At that time, options for quality protein powders in NZ were limited, and many were both costly and unpalatable. Recognizing the need for better alternatives, Dion launched NZ Muscle.
Since its inception, the company has flourished, opening its first retail store in Auckland in 2009, and expanding to four locations across the city. NZ Muscle is dedicated to helping individuals look good and feel great by offering high-quality sports nutrition and bodybuilding supplements.
Our diverse range of products caters to everyone, from hardcore bodybuilders to casual gym-goers, because fitness goals vary widely—after all, not everyone aspires to look like Arnie, and that’s perfectly fine! We offer an extensive selection, including protein powders, protein bars, creatine, weight loss supplements, and pre-, intra-, and post-workout products. If you’re searching for something specific that we don’t have, just let us know, and we’ll do our best to accommodate your needs!
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